Rolex
Datejust 31
Oyster, 31 mm, yellow gold and diamonds
M278288RBR-0041
Price Disclaimer Copy
INTERNATIONAL (ALL COUNTRIES, EXCEPT USA, INDIA, AUSTRALIA, NEW ZEALAND, JERSEY, GUERNSEY)
Suggested retail price inclusive of V.A.T.The suggested retail price can be modified at any time without notice.
SPECIAL MENTION FOR USA, CANADA, CARIBBEANS, AUSTRALIA, NEW ZEALAND, JERSEY, GUERNESEY AND INDIA:
Please download the suggested price list of your country in order to find the specific price information copy for your country.
278288RBR
Oyster, 31 mm, yellow gold and diamonds
Waterproof to 100 metres / 330 feet
Set with diamonds
Perpetual, mechanical, self-winding
2236, Manufacture Rolex
Approximately 55 hours
President, semi-circular three-piece links
Red ombré set with diamonds
Superlative Chronometer (COSC + Rolex certification after casing)
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The ombré dial features a coloured surface at the centre, progresses to a deep black around the edge. This dial represents the continuity of a design that Rolex introduced in the 1980s and relaunched in 2019. The manufacture of these dials with a concentric gradient involves the application of black lacquer, a delicate operation overseen by a specialist whose task it is to ensure the harmonious transition from colour to darkness.
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Unique Timepieces is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.
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